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How Our Internal Green Conversation Using GreenNurture.com Became a National Topic in The Wall Street Journal

Park has initiated the "One Ream Per Person Per Year" challenge at Park&Co because of GreenNurture.com

Park has initiated the “One Ream Per Person Per Year” challenge at Park&Co because of GreenNurture.com

What started as an internal conversation about how we could become more sustainable in our small business has grown to be part of a national story in the Wall Street Journal. And we have Derrick Mains and GreenNuture.com to thank.

A couple of weeks ago, we deployed GreenNurture to help our agency become more sustainable. We were one of the first to adopt this new website/enterprise platform that helps companies large and small become more sustainable through micro-eco actions created out of upping the conversation about being “Green” within the company.

Our team at Park&Co have been using GreenNurture.com to share ideas on the little things we can do to reduce, reuse, and save around the office.

From our production manager: “I know I may look like a vampire but I don’t think the extra lamps are necessary all the time-especially in the morning.”

From our ACD: “Keep the thermostat a couple degrees higher in summer so people aren’t wearing sweaters at work on a 100+ degree day.”

From our bookkeeper: “We should take the recycling of the job jackets one step further to have our ultimate goal be “to be paperless.” We could store all necessary documentation on the server under a file of the job so that both the accounting and job folders could be viewed. Ultimately we could remove those file cabinets and replace them with a green hammock to catch up on “Z’s” for all the extra time we’ll have created.

From me: “What if we issued just one ream of paper per person per year for basic documents? And then if and when you needed a second ream, you would have to petition for one describing the merits of your need? Would this makes us all think twice about running something through our printers?”

If you haven’t yet checked out GreenNurture.com and what it can mean to your company relative to reducing waste, recycling, and saving money, it’s definitely worth about 20 minutes of your time. That’s all it takes to get your internal eco campaign up and running.

In the meantime, do you want to step up to the “One Ream Per Person Per Year” challenge? It truly monetizes a product that everyone views as a commodity. Think of the money + trees + paper + printer ink + printer power + the cost of recycling + the carbon footprint, you and your company will save just by reframing a ream of paper as something worth vastly more. Scarcity has a way of increasing the value of all items. Basic economics.

One final note: I’d like to give a big shout out to Aly Saxe at Ubiquity P.R. for turning our internal story of sustainability into a national one. Thanks Aly!


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1 Comment On This Topic
  1. GreenNurture » Looks Good on Paper posted
    June 17, 2010 at 10:56 am

    [...] chronicling his experiences deploying a GreenNurture campaign within his workplace. His most recent blog post detailed how the Wall Street Journal caught wind of GreenNurture, which the WSJ said was one of [...]


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