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You Can Now Link to My Green Webinar: “How to Reduce Your Carbon & Hype Footprints”

Whether your company is a green marketing machine, or you simply want to green your marketing, my presentation from iLinc’s inaugural iGreen virtual conference is for you.

green-footYou’ll learn the four ways you can reduce the carbon footprint of your marketing efforts while becoming an ambassador for green:

  1. Digital vs. Digits: Reducing ink and paper consumption with a digital strategy.
  2. Buying Carbon Offsets: Offset the carbon your advertising efforts are creating with simple carbon offset purchases.
  3. Greening Your Website: FREE and easy ways to carbon-optimize the operation of your website while becoming a proponent of online carbon offset organizations.
  4. Tap Social Media for Marketing & Distribution: Strategies on how to use YouTube, Twitter, Blogs, Podcasts, Facebook, etc. for free video marketing distribution.

green-stoolPart II of the presentation covers how to reduce your hype footprint and avoid the pitfalls of greenwashing, even if it’s inadvertent. I’ll show you the three-legged stool test we use for the greening of our clients and their messaging.

We look at several greenwashing case studies, including the Canadian Fur Council, Nestle Waters, and the “Clean Coal” industry. Plus we highlight folks who are doing it right, including Mini Cooper, Kohler Toilets, and MTV.

Again, here’s the link: “How to Reduce Your Carbon and Hype Footrpints” from the iGreen Virtual Conference.

Please let me know if you have any questions from the webinar, and of course, feel free to share it with your world.

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6 Comments On This Topic
  1. Green Marketing and Social Media for Promtoing Environmental Sustainability | ParkHowell.com posted
    April 26, 2009 at 12:33 pm

    [...] as a free eBook, and with slideshare, to name a few. I have recently posted my webinar, “How to Reduce your Carbon & Hype Footprints” which was part of the iGreen Virtual [...]

  2. GenGreen Life » The 12 Faces Of Social Media For Green Marketers And Sellers Of Sustainability posted
    July 8, 2009 at 3:06 pm

    [...] a blog, as a free eBook, and with slideshare, to name a few. I have recently posted my webinar, “How to Reduce your Carbon & Hype Footprints” which was part of the iGreen Virtual [...]

  3. Longboarding posted
    June 19, 2010 at 9:49 am

    Great information you got here. You truly understand this and I am glad I stumbled this entry by you thanks a bunch.

  4. Eco Global Markets posted
    February 9, 2012 at 11:09 am

    The best chance of making the UK a low-carbon economy comes through community-owned green energy projects. According to a collection of civil groups that represent 12 million people, government support to create a low carbon economy should be greater. Local people need a stake in energy generation and to be given the chance to produce low-carbon, low-cost energy.

  5. St Catharines hair salon posted
    February 10, 2012 at 11:29 am

    Are there any new webinars on the green footprint stuff?

  6. Park posted
    February 10, 2012 at 12:16 pm

    Here’s a more recent one I participated in. http://bit.ly/sUMmxF


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