If you’re anywhere near Las Vegas Friday morning, and your interested in how to use online social media for water conservation, stop by the Southpoint Hotel and Conference Center for the WaterSmart Innovation Conference. I’m presenting my fishing analogy for deploying social media at 9 am.
The Water – Use It Wisely conservation campaign was one of the first in the water-saving business to have a focused, comprehensive strategy for online social media to share its 100+ ways to save water.
Here’s how we go fishing using social media:
- We consider the Water – Use It Wisely website as our wharf where we process the fish we catch. In this case, the process is to offer a wealth of conservation information to consumers thirsty for content, including 100+ water-saving tips.
- To get them to the wharf, we go trolling in the sea of prospects with our blog. We lure in folks with timely information on how they can start saving water and money now.
- To reach as many people with our blog as possible, we cast the content through a number of social media fishing lines, including Twitter, Facebook, and YouTube. And we make our content easy to share by including links to Digg, StumbleUpon, LinkedIn, MySpace and more.
You can review my entire fishing analogy social media presentation on SlideShare.
I am also looking forward to tailoring this presentation for the Texas Regional Water Conference in Fort Worth on Tuesday, November 11. For those of you attending that workshop, feel free to review my landing page, Sustainable Social Media 101, and send me any questions you have prior to the event. That way I can focus my presentation to your needs.
And whether you’re in Vegas or Fort Worth, be sure to stop by a say hello.