I’m not sure that all greenwashers should be condemned?

I’ve been reluctant to post this info graphic on greenwashing. I received it in an email last November, and I’ve been meaning to delete it ever since. However, like that tiny, but vigilant, tag of popcorn husk clinging to the back roof of your mouth, it is still there.

So here it is for you. It’s full of great stats and facts about greenwashing and what to look for. And it begs the question:

Are the companies accused of greenwashing doing it on purpose, or do they just NOT know how to communicate the real environmental impact of their products overselling their “greenness”?

Could it be that they have the best of intentions and are simply bungling their green marketing; their nefarious character created from naivet’e? I’m not ready to condemn all of them just yet, and that was my reason for not immediately posting the info graphic.

What do you think? Who are the biggest greenwashing offenders? Who are those that simply don’t get it? How can they do a better job with their stories of sustainability?

Green Marketing Exposed

3 Comments On This Topic
  1. Pat posted
    March 15, 2012 at 10:12 am

    Got stuck on your question, “Who are those that simply don’t get it?”.

    Don’t get what?

    There is so much taxpayer money being thrown around like confetti chasing after green causes that it is human nature to bend your story enough to tap into all this “free money”.

    It’s going to take people and companies to expalin how it is that their actions, services or product actually benefits the environment, rather than hiding behind a green leaf or one of the myriad of “good guy” labels shown above.

  2. I’m not sure that all greenwashers should be condemned? « Sustainability.BlogNotions - Thoughts from Industry Experts posted
    March 15, 2012 at 11:15 am

    [...] Originally Posted on Park Howell. [...]

  3. Lorne Craig posted
    April 17, 2012 at 5:17 pm

    That manufacturers are even trying to be ‘green’ and we are even having a conversation about it is miles ahead of where we were even 20 years ago. We just have to keep pushing for more transparency and supporting the companies who are trying to do it right. (Not perfect)
    But if I hear the term ‘best in class fuel economy’ over the image of a bloated, overweight, small-dick-compensator pickup truck one more time I am gonna barf.

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