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How The NBA’s Steve Nash Turned A Power Utility Into A Green Marketing All-Star

After years, (make that decades), of the same old expected utility advertising, Arizona power company, APS, has scored big time with its Sunspower campaign. They did it by drafting Steve Nash to promote their solar energy programs. Now all though the NBA is kind of going through the motions with its “Green Campaign,” APS did a smart thing: They capitalized on a hugely popular local sports star, and probably the NBA’s best green ambassador, and leveraged his cache for their renewable energy push.

steve_nash_foundationBTW, did you know that Nash plays every game in a custom shoe made by Nike called “Trash Talk”. The shoe itself is made from 100% manufacturing waste produced from Nike’s normal shoe production line. In addition, Nash drives a hybrid vehicle and has installed solar panels into his own home. He also has a pretty happening website.

Tip of the sweat band to APS for finally using a run and gun offense to make green fun, solar relevant, and its big, and sometimes awkward, utility a little more human. You can see the other four spots here.

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3 Comments On This Topic
  1. Shawn posted
    May 13, 2009 at 10:42 am

    Hey Park, I really like this post. Steve Nash has many sides, all very prgrsssive. I just checked out his independent film production company, Mteahawk, he does really good film work on top the basketball, green ventures, and a family. Here is the Metahawk website: http://www.meathawk.com/work.html

  2. Dan O'Boyle posted
    May 14, 2009 at 8:11 am

    Love the spot! We’ve auditioned that actor here for something before. Nash was also featured on a recent Arizona Highways TV show, talking green the whole time.

  3. solar power uk posted
    March 28, 2010 at 10:47 am

    i was beginning to sense i may possibly be the sole guy which thought about this, at the very least at present i recognize i’m not preposterous :) i am going to make sure to learn more about a few various posts right away right after i recieve a little bit of coffee in me, it is extremely difficult to read without having my caffeine, adios for now :)


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