ParkHowell.com » ABC http://parkhowell.com Green marketing, sustainability, and how to tell better brand stories Mon, 21 May 2012 17:20:45 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 If You Don’t Think the World Is Getting More Cynical About Sustainability, Checkout The Goode Family on ABC http://parkhowell.com/green-advertising-and-marketing/if-you-dont-think-the-world-is-getting-more-cynical-about-sustainability-checkout-the-goode-family-on-abc http://parkhowell.com/green-advertising-and-marketing/if-you-dont-think-the-world-is-getting-more-cynical-about-sustainability-checkout-the-goode-family-on-abc#comments Tue, 09 Jun 2009 16:53:50 +0000 Park http://parkhowell.com/?p=4755 Media is typically a reflection of the mentality of the market. So if you’re thinking about jumping on the green bandwagon with your company, product or service, without any real muscle behind your mission, you might want to first take a look at this new animated series from ABC.

The Goode Family is created by Mike Judge, the brains behind Beavis and Butthead and King of the Hill.  The show takes an arguably hilarious shot at about every green, sustainability and politically correct social norm out there.

The Goode Family premise from their Wikipedia page:

The Goodes are an obsessively “green” family who live an overly politically correct lifestyle. They have solar panels on their house, harvest rainwater for use in an outdoor shower and plant-watering, garden in their front yard, drive a hybrid car, recycle, reuse shopping bags, etc. They are also vegans. The family lives by the motto “What Would Al Gore Do?”, a spin on the Evangelical Christian motto “What Would Jesus Do?“.

You can catch it starting this Friday, June 12, at 8:30 pm on ABC.

Once you watch it, overlay the sarcasm over your own green initiatives and see how you stack up.

Does this show make you want to run for eco cover, or do you think it’s actually good for environmentalism?

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