Paul Svancara, a talented designer in Phoenix, sent me this great link today. The new eco-smart Toyota iQ created a green marketing stunt to demonstrate the agility and power of its new car. You can even download the typeface the iQ created by spinning around a warehouse floor.
What I particularly love about this approach to green marketing is that you know the iQ is eco-friendly and sustainable just by looking at it. Enough said. Toyota, instead, emphasized the handling capabilities in this artful product demo, knowing the green aspect was a given.
Check it out.
iQ font – When driving becomes writing / Full making of from wireless on Vimeo.
This is brilliant green marketing that leaves a lasting impression, while giving the customer a tangible experience by offering the final font for a free download.
