For 18 years, Park Howell has been the owner and chief storyteller of Park&Co, an advertising agency in Phoenix, AZ that exists to build movements that matter.
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Obama has Given Us the Blueprint for How to Activate Sustainable Green Causes Online and Off
It's no secret that most everything Obama's campaign has done online has been exceptional. Scott Goodson's post on the Marketing Strategy and Innovation blog does a great job of spelling out the high points of the strategy. Leveraging the Power of Inspiration Bottom-up Brand Management Continuous Activation Through "SMART" Objectives Social Networking Infused with Healthy Competition Pop-up Stores to Galvanize Online/Offline Activity I just want to take a moment to celebrate all we – as messengers of green, environmental, sustainable, or whatever you want to call ...
What Green Markerters Can Learn From Obama’s Branding
The Obama branding and campaign machine reinvented how a person gets elected in this country. And they made it look relatively easy. Marketers in every industry should pay attention, especially in environmental marketing. The "O" branding team put a slight spin on the same old sameness of political advertising, knocked it out of the park with their social media activation, and now look who's coming to dinner. All the political logos pretty much come from the same place. Some basic ...
Is Social Media THE Green Accountability Tool?
The Obama campaign's fearless use of social media during the election was nothing short of remarkable: a refreshing transparency and candidness that most candidates recoil from like a vampire to sunlight. Our president-elect continues his online conversation with those who choose to participate by posting his green initiative on YouTube. This is a direct call-to-action for America to get its clean energy act together. And he's posted his comments for all the world to access, archive, and hold him to. ...