The more research I do online about green advertising, sustainable marketing, eco-friendly promotions. etc., the more really cool sites I find that help us all have a hand in greening our plant with a simple click of our collective mice.
350.brighterplanet.com is one more gem discovered.
You’ll notice to the right of this post (ok, you might have to scroll down a bit) my new badge for participating in Brighter Planet’s mission to offset carbon. And you can too.
Just place the badge on your blog, let Brighter Planet know, and they’ll offset 350 pounds of carbon in your name. Why 350 pounds? According to the website, 350 is the parts per million of Co2 in the atmosphere that we must aim for if we want to keep the planet relatively safe. Brighter Planet’s 350 Challenge: Get 350 bloggers to post the badge, and each receives a 350 carbon offset in their name. It’s been hugely successful with more than 1,600 badging-up.
The program was inspired by Bill McKibben’s awareness campaign that you can learn about at 350.org. You can also hear his podcast on Brighter Planet’s blog.
Where does Brighter Planet’s money go on your behalf?
They invest in a variety of renewable energy projects that might otherwise go unfunded and/or unnoticed. You can learn about their carbon offset policy and meet the people on their project selection committee.
So what do you say? Slap the badge on your blog. Let the Brighter Planet people know. And you’ll offset 350 pounds of gunk in the air. It’s just another small and easy thing we can all do to help brighten the planet and curb global warming. Pretty cool, eh?
