For 18 years, Park Howell has been the owner and chief storyteller of Park&Co, an advertising agency in Phoenix, AZ that exists to build movements that matter.
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Making your green marketing count in an ocean of competition
The California surf is a long way from the BP oil spill in the gulf of Mexico. But that hasn't stopped the gang at the Green Surf Shop from trying to help. Jared sent me an email the other day requesting a hand. He told me about Envirosurfer, the company behind the Green Surf Shop, giving 5% of their July sales to the Nature Conservancy's Fund for Gulf Coast Restoration to support their ocean clean-up initiative. I knew nothing about this "online ...
BP’s New Theme Song: “If I Only Had a Drain.”
OMG, did you watch 60 Minutes on Sunday and it's story on BP's oil disaster in the gulf? Once again it appears profits trumped safety, which led to the disaster. They had a rather credible witness in a participant who barely survived the whole ordeal. Mike Williams told his story about how BP's execs overrode all other consultants to push production faster and throw caution to the wind. I got to thinking what a P.R. spin doctor at BP must be going ...