For 18 years, Park Howell has been the owner and chief storyteller of Park&Co, an advertising agency in Phoenix, AZ that exists to build movements that matter.
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A double shot of brand storytelling at Creative Mornings in Scottsdale
I recently spoke at our local Creative Mornings, the monthly breakfast lecture series hosted in cities around the nation. The theme was "Reuse in Creativity." No, it wasn't a celebration of plagiarism. Rather, I presented a workshop on how to create more powerful stories for sustainability initiatives and green marketing, which are already replete with plagiarism (Leafs on logos, globes in hands, sprigs growing out of lumps of coal). I led with my "Got Green? and 10 Other Brand Curdling Clichés of Green ...
The 3 branding downfalls of start-ups
Start-ups often focus on getting operations off the ground and quick hits in sales and marketing to provide immediate lift. What they don’t pay attention to – much to the detriment of the young enterprise – is the careful crafting of their fledgling brand to provide a long-term flight plan. Here are the three mindsets that cause the death spiral Sure branding's important, but it'll have to wait We'll get it out there now and fix it later We're so good we don't need ...
The Five Virtues of All Sustainable Brands
Brands are incredibly complex. They are not about marketing. Great brands are about action. I think all of us marketers can agree with this sentiment from Owen Rogers, a senior executive at international design firm, IDEO. Here are the five essential attributes for sustainable brands from his presentation at the '09 Sustainable Brands conference. 1. Brands Thrive on Passion He asks, "Do you remember where you were when Obama did his inauguration speech and how it made you feel?" Obama became a ...
Passionate Storytelling is the Engine Behind Google’s Search Spot
A nice bit of storytelling by Google, and all in the confines of its search window, which makes for one helluva product demo as well. It's so well crafted, that the emotion the spot evokes has attracted more than 4 million views on YouTube. What do you think of it?
Writing Your 30-Second Elevator Pitch Just Got Easier With Buzzuka.com
What if you could write your 30-second elevator pitch in under five minutes? And it was actually good? Buzzuka.com helps you do just that. At first I thought it was a gimmick site. But it really works. Buzzuka.com is a project by Phoenix brand consultant, Paula Satow. I know Paula, have seen her impressive work, and have yet had the opportunity to collaborate with her. Until now. Give it a try. You briefly answer these questions, and your story writes itself. Then you ...