ParkHowell.com » Busniess Marketing Association http://parkhowell.com Green marketing, sustainability, and how to tell better brand stories Fri, 03 Feb 2012 17:20:59 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Is Your Green Marketing Approachable, Believable and Doable? http://parkhowell.com/green-advertising-and-marketing/is-your-green-marketing-approachable-believable-and-doable http://parkhowell.com/green-advertising-and-marketing/is-your-green-marketing-approachable-believable-and-doable#comments Wed, 26 May 2010 15:56:05 +0000 Park http://parkhowell.com/?p=10081 New Radio Show Features Park Howell (That’s me) and His (My) Insights on Green Marketing and Sustainability

Click on the photo to learn how we became one of the first carbon-neutral ad agencies in North America.

Click on the pic to see how we became one of the first carbon-neutral ad agencies in North America.

The Business Marketing Association just launched a new 30 minute radio series on 1100 KFNX AM. The first show focuses on green marketing and sustainability with park Howell, president of Park&Co, and Derrick Mains from GreenNurture.com, a green solutions company.

Howell explores ways to avoid “Greenwashing” (Not walking your green talk) by creating green marketing about your sustainability efforts that is “Approachable,” “Believable” and “Doable.”

Derrick Mains, CEO of sustainable start-up GreenNurture.com, discusses his new online product that helps organizations become greener and more sustainable within. GreenNurture combines the power of social media with an easy-to-use enterprise software that encourages green conversations and actions by staff members. It’s all about micro-sustainability: coaxing and applauding self-starting green behaviors cubicle by cubicle.

Click here to hear the show.

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