The Obama branding and campaign machine reinvented how a person gets elected in this country. And they made it look relatively easy. Marketers in every industry should pay attention, especially in environmental marketing. The “O” branding team put a slight spin on the same old sameness of political advertising, knocked it out of the park with their social media activation, and now look who’s coming to dinner. 
All the political logos pretty much come from the same place. Some basic type treatments over a basic reference to Ol’ Glory. Seems a pretty easy platform to visually differentiate yourself. So why hasn’t anybody attempted it in 225+ years?
Without getting too outside of the box, Obama’s team landed on the “O,” a formula that should forever change how politicians are branded and get elected. It wasn’t rocket science, either. It was just great, practical design that moved the needle just far enough to make a huge impact.
They’ll even tell you in the following video that they dismissed some of their earlier concepts because they felt too different, too outside the norm. What always amazes me is how you can give a simple twist to a concept to make it fairly revolutionary. In this case, it started with rethinking how a candidate’s brand shows up in those vacant lots forested with political signage. The rest, shall we say, is history.
Environmental marketing, even with its newness, seems to suffer from the same old same old. How can you reinvent your green brand, attitude, and actions by simply tweaking what you’ve been doing by 5 or 10 percent? Done right, you too could rule the free world.
See for yourself how they did it for Barack.
