For 18 years, Park Howell has been the owner and chief storyteller of Park&Co, an advertising agency in Phoenix, AZ that exists to build movements that matter.
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Are Canadian and American green consumers really that different?
A sustainability director for a mega retailer said that the Canadian approach to sustainability is a cautious: "Why, do we really want to rock the boat?" The American approach is: "Why not, let's role?" Are Canadian and American green sensibilities really that different? I had a chance to explore this questions with green brand strategist and Vancouver BC resident, Marc Stoiber, yesterday during my weekly Twitterview. Here's what he had to offer. Q1. What are 3 differences you see between the Canadian and ...