For 18 years, Park Howell has been the owner and chief storyteller of Park&Co, an advertising agency in Phoenix, AZ that exists to build movements that matter.
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What is a Carbon Credit and How Does it Offset Your Carbon Footprint?
"Climate Change." "Carbon Credits." "Cap & Trade." "Carbon Footprint." "Greenhouse Gas." Confused? Don't be! There are a lot of buzzwords flying around lately when it comes to the science and business of Climate Change. In our process of becoming one of the first carbon-neutral ad agencies in North America (And certainly the first carbon-neutral agency in Arizona), I asked our consultant, Brendan Cook, Sustainability Director at EcoAid, to help clear the air on carbon offsetting. To determine your “carbon footprint” means to measure the amount of greenhouse gases ...