For 18 years, Park Howell has been the owner and chief storyteller of Park&Co, an advertising agency in Phoenix, AZ that exists to build movements that matter.
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What is a Carbon Credit and How Does it Offset Your Carbon Footprint?
"Climate Change." "Carbon Credits." "Cap & Trade." "Carbon Footprint." "Greenhouse Gas." Confused? Don't be! There are a lot of buzzwords flying around lately when it comes to the science and business of Climate Change. In our process of becoming one of the first carbon-neutral ad agencies in North America (And certainly the first carbon-neutral agency in Arizona), I asked our consultant, Brendan Cook, Sustainability Director at EcoAid, to help clear the air on carbon offsetting. To determine your “carbon footprint” means to measure the amount of greenhouse gases ...
You Don’t Have To Be A Green Marketer To Green Your Marketing.
"How To Reduce Your Carbon & Hype Footprints" Presentation Is Now Available On SlideShare Are you trying to get the attention of the Millennial generation (ages 13 - 29)? If so, did you know that 76% of this powerful market feels that it's important or very important for brands to get involved in the green movement, according to a recent study by Generate Insight? What about other consumer segments, like the LOHAS, Naturalites and Drifters? What are their sensibilities and tendencies ...
26 Things You Can Do at Your Office to Save the Earth in Five Minutes or Less
I've had a lot of great feedback on my post about taking the CoolPeopleCare.org's Earth Hour to Earth Day Challenge. It covered the 26 different things you can do every day to help save the planet five-minutes at a time. Here are 26 things you can do at the office for the challenge. You can start by signing up for Earth Hour to Earth Day Challenge on Twitter for your daily tip. For each of the 26 days, take five minutes to ...
Vote for Your Favorite Green Website as We Count Down to Earth Day
To help promote Earth Day, April 22, I'm hosting a poll to see which of these sites on environmental sustainability is the most popular. Please explore them as you find more ways to green your thing, and then vote for your favorite. The poll will close on April 23. <a href ="http://answers.polldaddy.com/poll/1473541/" >Vote for Your Favorite Green Website</a> <br/> <span style="font-size:9px;" mce_style="font-size:9px;"> (<a href ="http://www.polldaddy.com"> Online surveys</a>)</span> CoolPeopleCare.org demonstrates easy ways you can save the world in five ...
26 Things You Can Do to Save the Planet Between Earth Hour and Earth Day.
I've taken the CoolPeopleCare.org's Earth Hour to Earth Day Challenge. Now I'm daring you to do the same. I'll even make it easy by recommending 26 different things you can do every day to help save the planet five-minutes at a time. It all begins on Earth Hour on March 28 at 8:30 pm and runs through Earth Day, April 22, 2009. You can start by signing up for Earth Hour to Earth Day Challenge on Twitter for your daily tip. ...