Tag Archives: carbon footprint



Coen Brothers Create “Air Freshener” Spot to Help Campaign Debunk Myth of Clean Burning Coal

Hot off the presses. I originally posted this blog about ThisIsReality.org's new spot in there their clever campaign to reveal the truth about "clean burning coal." Then I leaned this morning that Academy Award winning directors Joel and Ethan Coen directed the "Air freshener" spot. Pretty cool to get a couple Hollywood legends not just behind your cause, but contributing to it. I first learned and wrote about the campaign when it launched in December. They're doing a tremendous job of ...

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How to Save the World with Beer, Music and Other Great Media

Have you seen the work CoolPeopleCare.org have been doing on communicating simple things you can do in five minutes to make the planet healthier? I give them an A- for terrific green marketing & messaging (They'd have an A+ if they'd update their blog more often) Friends and co-founders, Sam Davidson and Stephen Moseley, created the site to educate on and demonstrate the myriad of little, easy things we can all do to make a big overall difference. And they've orchestrated ...

The BBC’s Ethical Man is Coming to America to Curb Global Warming, and He Needs Your Help!

The BBC asked its correspondent Justin Rowlatt, "Ethical Man," to make his family as carbon neutral as possible for one year.  In the process, the now green Rowlatts offset nearly 20 percent of their carbon producing ways. The idea of the project was to see what we can all do as individuals to curb greenhouse gas emissions and curb global warming. Rowlatt and his wife say that it was an astonishingly small amount of carbon, about two tons, for the sacrifices ...

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Carbon Neutral TV Spots. Are They For Real?

Now you can offset the carbon created by your creative. New York Ad Agency Brooklyn Brothers claims to have just produced the first carbon neutral TV commercials.  But do they add up? According to agency co-founder, Guy Barnett, the agency worked with UK resource management company ERM to calculate and offset the carbon produced for a TV campaign created for Versus TV Channel. Here's the math: 15 TV commercials Shot on location in Texas 80 crew members 40 vehicles 10 flights Extensive shoot production facilities Hundreds of hours in ...

Two Google Searches Uses Same Energy as Boiling Pot of Tea

Dang, now even our online surfing is melting the glaciers. A recent study by Physicist Alex Wissner-Gross says that performing two Google searches from a desktop computer can generate about the same amount of carbon dioxide as boiling a pot of tea. According to an article in Times Online, a typical search generates about 7g of CO2, while boiling a kettle generates about 15g. The reason: "Google operates huge data centers around the world that consume a great deal of power," ...

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