For 18 years, Park Howell has been the owner and chief storyteller of Park&Co, an advertising agency in Phoenix, AZ that exists to build movements that matter.
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How We’ve Become One of North America’s First Carbon-Neutral Ad Agencies in 5 Easy Steps
As a sustainable green marketing firm, it's only natural that we'd be a carbon-neutral operation too (pun intended). And it's much easier than you might think. I look at it like a voluntary tax, in some respects. I figure we can't help but spew out carbon through our daily activities. So why not start an offset program ourselves? This way we can do our small part to help curb our impact on global warming. Then I read about EcoAid, a carbon offset ...
MoreEco.com Voted “Favorite Green Website” in Earth Day Poll Making It “Shirt Worthy”
Capturing 31 percent of the votes, MoreEco.com won our first annual Earth Day poll for the world's "Favorite Green Website." Congratulations to UK eco-shopping site founder, Mark Philip-Sorensen. “We feel that the majority of people in the UK still do not understand climate change and how it is happening or that it is a global issue and affects everybody. However the tide is slowly turning. As our commitment to you shopping through MoreEco.com we will offset your CO2 for you – ...
Telluride’s Efforts to Curb Global Warming Appear to be Melting Away
What other industry short of glacier tours is more viscerally affected by global warming than the skiing business? I was gratified to see Telluride partnering in SkiGreen, a carbon offset program that powers renewable energy. As you ride up lift four you learn the positive impact of their program. It's certainly a step in the right direction, but it appears it is only applicable to lift four. What about the rest of the resort? SkiGreen.org also encourages skiers to purchase mini-carbon ...
“Green” is Out! Word Canceled for ’09.
The 15 words and phrases banished by Lake Superior State University for '09 are: Green Carbon footprint or carbon offsetting Maverick First Dude Bailout Wall Street/Main Street Monkey <3 (Emoticon for "heart" used in text messaging and email) Icon or iconic Game changer Staycation Desperate search Not so much Winner of five nominations It's that time of year again The university's 34th version of the Banished Words List was just released. Selected from 5,000 entries, these are the 15 most useless, overused, or misused words and phrases of '08 and should/will be banned from the Queen's ...