Tag Archives: “Care Tag: You’re It”



Goodwill’s thrifty online marketing strategy for its new “Donate Movement”

THE most powerful brand strategy in green marketing is not  found in what you say, but in what you do! Goodwill International's new "Donate Movement" is a model of online efficiency for consumer engagement. "Waste not, want not." They don't doddle around trying to explain their differentiation over other important "green" causes and sustainability programs that compete for your attention. The "D Movement" website involves you immediately by enabling you to donate and recycle NOW! Goodwill's new "D Movement" is a partnership with ...