For 18 years, Park Howell has been the owner and chief storyteller of Park&Co, an advertising agency in Phoenix, AZ that exists to build movements that matter.
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What a Paper Coffee Cup can Teach Green Marketers About Social Media Strategy
Yes, online social media takes a lot of time and effort. No, like everything, there are no guarantees of success: It's not a silver bullet for your marketing. Yes, it's OK and natural to feel trepidatious about baring your sole online. Absolutely, you have to be authentic, warts and all. No, you don't have to do it just because everyone else seems to be online. Yes, you're right, it's not necessarily easy to measure. Of course, you would be wise to start with a strategy on ...
ThisIsReality.org Smudges Clean Coal’s Image in New Spot
The folks at ThisIsReality.org just launched a new TV commercial in their campaign to tarnish the image of clean burning coal. Pretty funny stuff for green messaging. Their environmental campaign hit the airwaves in December when I wrote my first post about their initial effort. What do you think of their new work?
10 Considerations When Approaching a Private Company About Supporting Your Public Cause
This item originally appeared on the Water - Use It Wisely conservation blog. A wise old marketing sage once asked me, "What's a newspaper in business for?" "To deliver timely, accurate, and impartial news everyday to their subscribers," I proudly responded as a young ad man trying to impress his mentor. "Wrong," he said. "Newspapers are in the business to make money! If they're not making money, they're not delivering the news," he snorted. Great point, and an even better lesson. The ...