For 18 years, Park Howell has been the owner and chief storyteller of Park&Co, an advertising agency in Phoenix, AZ that exists to build movements that matter.
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“Melting Men” Word of Mouth Marketing Art Exhibit Draws Attention to Climate Change
Is it an artful statement or a brilliant word of mouth marketing stunt? Temperatures in Berlin today were around 73 degrees Fahrenheit (23 Celsius), as 1,000 human ice sculptures melted away on the steps of the central Gendarmenmarkt square. The World Wildlife Fund commissioned the "Melting Men" installation to draw attention to global warming and the melting ice caps in Greenland and Antartica. Created by Braziilian artist Nele Azevedo, who originally conjured up the active exhibit as a critical view ...
A Little Girl Asks, “What Are We Thinking?” In Powerful Global Warming Video
Produced by The Big Ask, this is one of the most powerful videos on global warming I've seen. Not only is the production value incredible, the use of the girl narrator should make all adults think a little harder about what we're doing to our planet..."Their" planet, really. At least I hope it will. The Big Ask The Big Ask campaign brings together people from 18 countries, all with the same big ask -That their governments commit to reduce carbon emissions, year ...
Aspen Skiing Company’s Sustainability Initiative to Help Save Industry from Global Warming
Spring skiing is beautiful, with the exception of dodging rocks, avoiding stumps, and trudging through the muddy melted slop at the bottom of the run. What the skiing industry fears most is spring skiing all winter long due to global warming. So what are they doing about it? I started skiing when I was five at a little area called Stevens Pass, 90 minutes east of Seattle in the Cascades. Now, living in Phoenix, my home slope is eight hours away ...