Tag Archives: Cocal-Cola



Coca-Cola’s polar bear white cans: Marketing blunder or brilliance?

Everything you read about Coca-Cola's festive white soda can introduced during the holidays to help save polar bears say it was a colossal marketing failure. I think not. Look at Coke's publicity stunt for the World Wildlife Fund with your conscious mind – and the backlash it ignited among its loyal customers – and it seems the world's most recognizable brand blew it. Now, consider the disruption this white can created in the collective subconscious – and the attention that resulted – ...