For 18 years, Park Howell has been the owner and chief storyteller of Park&Co, an advertising agency in Phoenix, AZ that exists to build movements that matter.
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How to Get 4.8 Million Views of Your Online Video About Sustainability
The Story of Stuff represents one of the best examples of storytelling about sustainability for 2008. If there was a green carpet for the online eco movie business, Annie Leonard would certainly be walking down it. Her 20-minute video takes us through the conspicuous consumption of America and what it's costing our planet. Why does her production work so well? The Story of Stuff is user-friendly: This is an entertaining jaunt through the five stages of product consumption, including extraction, production, ...