For 18 years, Park Howell has been the owner and chief storyteller of Park&Co, an advertising agency in Phoenix, AZ that exists to build movements that matter.
Twitter
Facebook
LinkedIn
Pinterest
How to bring a crescendo to your green marketing
I hate to say it, but most green marketing is kind of boring. Seems green marketers are defaulting to selling analog features and benefits without surprising and delighting the consumer and pointing them in interesting directions of sustainability. If you're selling sustainability, you can learn a lot from this Copenhagen flash mob. Take a ride and see how they share their mission while creating serendipitous joy to color an ordinary commuter's day. That's what happened to these Copenhagen straphangers. Their commute was accompanied ...