For 18 years, Park Howell has been the owner and chief storyteller of Park&Co, an advertising agency in Phoenix, AZ that exists to build movements that matter.
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Sustainability and corporate social responsibility apparently don’t mix well with social media
Isn't it odd that most every company has a crisis communications plan in the event of a brand-crushing emergency, yet few have an on-going strategy for how and where to share their stories about the good they're doing in the world? I spent Thanksgiving eve discussing this very point on the "Your Triple Bottom Line" radio show with Derrick Mains and Angelo Fernando. You can listen to the interview here: Sustainability, Corporate Social Responsibility, Brand Ambassadorship and Storytelling: How do you communicate? Corporations are ...
CMOs, Are You Telling Your CSR Story as Well as You Can?
What if I told you that three out of four of your potential customers want to embrace companies that are socially responsible? Don't believe me? How about that little P.R. shop, Burson-Marsteller? They just published their Second Annual Corporate Social Responsibility Perceptions Survey. The survey tested consumer views of companies in 14 industries, and found that 75% are big believers in corporate social responsibility. Despite the recession, 70 percent are willing to pay more for a $100 product from a company ...
10 Considerations When Approaching a Private Company About Supporting Your Public Cause
This item originally appeared on the Water - Use It Wisely conservation blog. A wise old marketing sage once asked me, "What's a newspaper in business for?" "To deliver timely, accurate, and impartial news everyday to their subscribers," I proudly responded as a young ad man trying to impress his mentor. "Wrong," he said. "Newspapers are in the business to make money! If they're not making money, they're not delivering the news," he snorted. Great point, and an even better lesson. The ...