The video wasn't embeddable. So click the image, to go to the site, to watch the video. It's worth it!

]]> http://parkhowell.com/green-advertising-and-marketing/poor-kate-moss-the-greenies-eco-voodoo-doll-for-sustainability/feed 0 http://parkhowell.com/green-advertising-and-marketing/perhaps-being-politcally-incorrect-is-the-best-way-to-sell-green-sustainability http://parkhowell.com/green-advertising-and-marketing/perhaps-being-politcally-incorrect-is-the-best-way-to-sell-green-sustainability#comments Tue, 16 Jun 2009 21:02:13 +0000 Park http://parkhowell.com/?p=4825 Maybe all of us sellers of sustainability are taking ourselves WAY toooooo seriously. Maybe we need to lighten up? Perhaps we should cut through the green B.S. out there in more irreverent ways.

Say hello to a self-described “Miserable Green Git,” Rob Manuel (Yes, he’s about to eat his cat). Check out his offbeat video from the terrifically creative site: DoTheGreenThing.com.

BTW, I had to turn to Kim Hodge, our film & video manager who hails from the U.K., to translated “Git” for me.  A git, roughly speaking, is an opinionated, old man who is a bit angry about something: In this case, the “We can all save the world” kumbaya of greenies.

Plug Out Boy feat. Green Monday from Green Thing on Vimeo.

You can subscribe to DoTheGreenThing.com by clicking here: subscribe@dothegreenthing.com. Their emails are always fun, and the creative that comes with them is immensely inspirational.

DoTheGreenThing.com is a collage of hip art, cool animations and videos, environmental quips, and tons of info on how to reduce tons of Co2.

Green Thing is a public service that inspires people to lead a greener life. With the help of brilliant videos and inspiring stories etc. from creative people and community members around the world, Green Thing focuses on seven things you can do – and enjoy doing. Join people from 193 countries doing their green things and making a difference.

1. Walk the Walk Pedal, run, walk, anything but drive, to get from A to B without making C.
2. Stay Grounded Stop flying and start taking slow modes of transportation when you can, like on vacations.
3. All-Consuming Everything we buy has an environmental impact, so when you consume, consume the whole thing. No waste.
4. Easy On The Meat The livestock industry creates more Co2 than the car industry. So go easy on the meat, because one meat eater on a bicycle creates more Co2 than a Hummer.
5. Human Heat Your body is equivalent to a 100 watt heater, so use it and turn down the thermostat.
6. Plug Out Your stereos, TVs, coffee makers and other electronics are vampires. When they’re plugged in they suck energy, even when not turned on. So unplug everything when you’re not using it.
7. Stick With What You Got Buy less of what you don’t really need. Surplus consumption leads to surplus Co2.

Here is another example of the fine art of environmental communications you’re going to find on the site.

To The End Of The Pencil And The Edge Of The Page from Green Thing on Vimeo.

DoTheGreenThing.com does a nice job of building their online community. You can join and post your story, video, podcast, etc. within their site. You, of course, can follow them on Twitter, Facebook, etc. I even liked the free PDF download of a small wall chart you can put in your home or office to remind you of the seven green things.

Have you seen other green sites that do a similar job of mixing hip multi-media art with practical green trips to engage the visitor with terrific environmental storytelling? If so, let us know.