For 18 years, Park Howell has been the owner and chief storyteller of Park&Co, an advertising agency in Phoenix, AZ that exists to build movements that matter.
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Influence: 6 proven ways to get to “YES”
"What in the hell was I thinking?" How many times have you asked yourself this following a less-than-spectacular decision, especially at the ass end of a dumb purchase? Instead of being a willing buyer, you were probably subconsciously manhandled and you didn't suspect a thing. Many experts in the art of influence, like Arizona State University professor, Robert B. Cialdini, Ph.D, a self-proclaimed patsy, suggest we are more susceptible now than ever to slight-of-hand salesmanship. Content is the culprit. Or more accurately, the ...