For 18 years, Park Howell has been the owner and chief storyteller of Park&Co, an advertising agency in Phoenix, AZ that exists to build movements that matter.
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The Survival of the Fittest Green Marketers Hinges on Who Tells the Best Stories
The recession is ransacking everything and causing the extinction of many great green and environmental causes. I've been researching charitable foundations lately. Their nest eggs, from which their contributions are born, are as devastated as your 401k. Giving is down, and non-profits are looking for new ways to raise funds. If you're green cause is lacking sustainability due to a drop in donations, then start to rethink how you're asking and interacting with your donors and customers. Tell a More Sustainable ...
“Once Upon a Time…” The Four Most Formidable Words in Sustainable Marketing
If you have two hours to kill, would you choose to sit through a powerpoint presentation on the benefits of using all natural products to clean your office, or watch the film, "Terminator?" Even if you're not a big Arnold fan, don't appreciate science fiction, and hate violence in movies, I still bet you'd be drawn to high definition entertainment over low resolution powerpoint. This was the question I posed to a gentlemen yesterday. He showed me his ads and marketing materials ...
Are You a Green Marketing Weirdo Trying to Change the Behavior of Normal People?
Dr. Sam Ham called me a, "Weirdo." He's a professor at the University of Idaho who has developed an interesting approach to storytelling to provoke behavior change. I first learned of Dr. Ham from a green marketer in Queensland, Australia. Greg Bruce is the Executive Manager of Integrated Sustainability Services for the Townsville City Regional Council down under. He sent me a note after reading my blog, and said: "I found much of your text and content "thematically" written and thought provoking. ...
Everything I Know About Social Media I Learned in Kindergarten
I've been at this social media thing for two years now. Just moving into the first grade. Yes, I had to repeat SM kindergarten. I find it's as finicky as a five-year-old. The "experts" through their blogs, ebooks and Slideshares, have been trying to teach me the trending. The numbers. Why you're supposed to have a gajillion followers on Twitter or you're not cool on the playground. How to game the AdAge 150 ranking. What I'm supposed to be posting on ...