For 18 years, Park Howell has been the owner and chief storyteller of Park&Co, an advertising agency in Phoenix, AZ that exists to build movements that matter.
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Five Ways Green Marketers Can Nudge People Into Recycling
The problem with summer almost being over is we lose our talented (and probably under paid) interns to school. So I asked Tiffany Franquemont, our resident account service apprentice from the the University of Missouri, to research and write a post about what green marketers need to know in getting people to recycle. The bottom line: It HAS to be convenient. Here's Tiffany... For a few days now, I’ve been searching Google trying to find companies that encourage recycling and what they ...