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Posts Tagged ‘Earth Day’

One Of The Best Online Guides For Going Green

ladybugs

Did you know that there are 5,000 different kinds of Ladybugs; 400 of which live in North America?

I wish I wrote this post by Elsa Wenzel.  But then again, that means I would’ve had to do all that miserable research.

Instead, I will happily forward her blog, “The Social Media & Web Guide to Going Green.” Not only does she offer many terrific online green resources, those who commented have added other great sites to the list. A shout out to Peter Korchnak and his Sustainable Marketing Blog, where I originally found Elsa’s article.

Do you know of a green website or resource that is not represented?

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MoreEco.com Voted “Favorite Green Website” in Earth Day Poll Making It “Shirt Worthy”

moreeco-logoCapturing 31 percent of the votes, MoreEco.com won our first annual Earth Day poll for the world’s “Favorite Green Website.” Congratulations to UK eco-shopping site founder, Mark Philip-Sorensen.

“We feel that the majority of people in the UK still do not understand climate change and how it is happening or that it is a global issue and affects everybody. However the tide is slowly turning. As our commitment to you shopping through MoreEco.com we will offset your CO2 for you – free of charge.”

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Click on the shirt to order your own.

For this tremendous achievement of being the top vote-getter, Mark will receive the all-organic, and brand new Water – Use It Wisely t-shirt.  Your victory has, indeed, made you “Shirt Worthy.” (Mark, just tell me where to send it.)

Now, if you want your own “Keep Calm, and Conserve Water” t-shirt that launched today for Water -Use It Wisely, you can WIN ONE through the campaign’s Twitter contest. Tweet WUIW in 140 characters or less why you’re “Shirt Worthy.” The most creative tweets as determined by some crack creative team will win a FREE shirt. But you only have one week.  The contest ends sometime on Friday, May 8.

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It’s Earth Day, And Your Mother Could Care Less.

image016Yippee, it’s Earth Day. The annual celebration of the best of our intentions to help change the world and save our planet.  And yet our ecosystem remains rather indifferent to our eco-affiliations, environmental causes and green agendas.  In it’s brilliant simplicity, the planet responds to only one thing: ACTION.

Mother Nature Could Care Less…

…whether you’re Republican, Democratic, Green Party or Independent: Partisanship aside, the globe warms us all equally. Personally become more sustainable and worry about the party later.

…whether you’re a man or woman: C02 does not discriminate. Pay attention to your carbon footprint and learn how you can reduce it.

…whether you’re rich or poor, or somewhere in between: Maybe you can’t afford a hybrid car or solar for your home, but you certainly can’t afford to ignore the FREE and easy things you can do to help save the planet and your money; like turning down your thermostat, recycling, and re-purposing stuff.

…whether you’re young or old: Our lungs all work the same,  and most of them are extremely efficient at sucking in air pollution.  The clear solution is to simply drive less.

…whether you’re good looking or ugly: No one is immune to free radicals from environmental toxins that ravage our bodies. Detoxify your home with natural cleaners.

…whether you’re bright or dim: Switch to CFL light bulbs.

…whether you’re an environmentalist or redneck: When a species becomes extinct, we all lose. Support smart land management and care for the outdoors like it’s your indoors.

…whether you’re a shopaholic or miser: Non-sustainable products produced by carbon belching factories cost consumers much more than money, so vote with your wallet and buy green.

…whether or not you’re thirsty: When we run out of clean drinking water, we run out. So please use our water wisely, and you’ll conserve some cash while you’re at it.

…whether or not you’ve got a green thumb: Everyone pays the same market and environmental price for our produce. Plant an organic garden – weeds and all – and save money, the planet, and some sanity.

…whether you’re a titan of industry or child laborer: Inequality in the workplace threatens to dismantle the world economy. Ask for and buy fair trade when you can.

…whether you’re hungry or full: When we carelessly strip our lands of natural resources to feed our collective consumption, the table becomes bare for all.

…whether you’re an extrovert or a wallflower: The subtleties of our environment our immensely more powerful than the extremes or our beliefs. As Gandhi said, “Be the change you want to see in the world.”

…whether you’re a believer or an atheist: When it’s all said and done, we all compost equally – Ashes to ashes, dust to dust.

So today, celebrate Earth Day.  Download this calendar of the 26 things you can do in less than five minutes each day to save the world. It won’t cost you a dime. You can use it during any month. You’ll probably save the planet, and a thousand bucks.

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Download Your Earth Hour to Earth Day Challenge Calendar and Start Saving the Planet 5 Minutes at a Time.

eh2ed-calendar1As you know by now, I’ve taken the CoolPeopleCare.org Earth Hour to Earth Day Challenge.  In fact, I’ve written two posts that make it easy for everyone to participate. Each provides 26 things you can do every day in five minutes or less at your home and/or office to complete the challenge.  I wanted to make it even easier with your own downloadable EH2ED calendar, which includes all of the links from the posts.  Just check-off each day as you complete one of these easy green tasks.  You can even mix them up if you like.  And of course, please let me know of any five minute activities that I missed.

Download your calendar from this link: parkhowellcom-eh2ed-challenge-calendar

And please feel free to retweet it with your Twitter world. Thank you.


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Eco-Capitalism: How to Build a Small Empire from Worm Droppings

worm-castingsWhat better way to follow-up Earth Hour as we move towards Earth Day than with a spotlight on one the world’s leading eco-capitalists: TerraCycle.

Essentially, Tom Szaky, founder and CEO of TerraCycle, upcycles trash and turns it into new products.  We’re not talking just plastics, cans and glass. We’re talking just about everything.

They got their start by feeding organic waste to worms, liquefying their poop and packaging it in reused soda bottles.

Today, TerraCycle produces a host of organic lawn & garden products, household cleaners, fire starters and logs, bags, and office products; all from upcycled materials.

TerraCycle isn’t just selling to you. The company gets you involved.  Check out their “Capri Sun & Honest Kids Drink Pouch Brigade” From their site:

capri-sun-bagEvery year BILLIONS of drink pouches end up in dumpsters and landfills across America. TerraCycle, Capri Sun and Honest Kids are working together to put an end to this awful loss of resources. As an eco-friendly innovator, TerraCycle is going to convert the used drink pouches into unique fashion bags, tote bags, and pencil cases for kids and adults!

Where a lot of “green” companies fall down is the lack of education on how exactly they produce their products, which leaves much to the imagination of a cynical public.  Not TerraCycle. Throughout their site they do a nice job showing how the products are made.

Finally, you don’t become a great eco-capitalist without some great eco-marketing. Last year TerraCycle teamed with Target stores and Newsweek Magazine on a brilliant promotion. Again, one designed to get their customers involved in their mission while generating the “raw materials” they needed for their inventory: In this case, plastic bags.

org-246TerraCycle ran an ad on the cover of Newsweek and created a postage-paid envelope that invited readers to send in their used plastic Target bags. The returned bags were then re-purposed into the store’s unique ReTote bags. Those mailing in their bags received a coupon for a free ReTote from Target. This ad ran last year in the April 7 edition of Newsweek.

Keep an eye for hopefully another clever marketing/recycling/educational stunt by TerraCycle.

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