For 18 years, Park Howell has been the owner and chief storyteller of Park&Co, an advertising agency in Phoenix, AZ that exists to build movements that matter.
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I’m not sure that all greenwashers should be condemned?
I've been reluctant to post this info graphic on greenwashing. I received it in an email last November, and I've been meaning to delete it ever since. However, like that tiny, but vigilant, tag of popcorn husk clinging to the back roof of your mouth, it is still there. So here it is for you. It's full of great stats and facts about greenwashing and what to look for. And it begs the question: Are the companies accused of greenwashing doing it ...
It’s Earth Day, And Your Mother Could Care Less.
Yippee, it's Earth Day. The annual celebration of the best of our intentions to help change the world and save our planet. And yet our ecosystem remains rather indifferent to our eco-affiliations, environmental causes and green agendas. In it's brilliant simplicity, the planet responds to only one thing: ACTION. Mother Nature Could Care Less... ...whether you're Republican, Democratic, Green Party or Independent: Partisanship aside, the globe warms us all equally. Personally become more sustainable and worry about the party later. ...whether you're a ...
Need Your Help on the Shortest Green Marketing Survey Ever
I have a survey that will literally take 10 seconds of your time. Which of the following words resonates the best with you relative to green/environmental marketing? Please take the short survey and I will share the findings in one week. Green Sustainability Energy Efficiency Eco-friendly Environmentally conscious Please share this survey with your Twitter followers by copying this line in your window. I greatly appreciate your help with mysurvey. Green marketer curious as to which environmental/green words resonate most with you. Please take short survey: http://tinyurl.com/8u76xl
Youth Making Noise About Water Conservation
This post originally appeared on the Water - Use It Wisely website blog. Youth Noise, a social networking site for people under the age of 27 who like to connect based on deeper interests than Paris Hilton's wardrobe and want to get engaged within a cause, just hosted it's inaugural DROP Water Summit at Parsons New School for Design in New York. The November 15 summit convened youth environmentalists, social entrepreneurs, innovative leaders, and revolutionary thinkers to discuss water issues and ...