ParkHowell.com » eco-friendly

I’m not sure that all greenwashers should be condemned?

Park — Mon, 12 Mar 2012 16:07:24 +0000

I’ve been reluctant to post this info graphic on greenwashing. I received it in an email last November, and I’ve been meaning to delete it ever since. However, like that tiny, but vigilant, tag of popcorn husk clinging to the back roof of your mouth, it is still there.

So here it is for you. It’s full of great stats and facts about greenwashing and what to look for. And it begs the question:

Are the companies accused of greenwashing doing it on purpose, or do they just NOT know how to communicate the real environmental impact of their products overselling their “greenness”?

Could it be that they have the best of intentions and are simply bungling their green marketing; their nefarious character created from naivet’e? I’m not ready to condemn all of them just yet, and that was my reason for not immediately posting the info graphic.

What do you think? Who are the biggest greenwashing offenders? Who are those that simply don’t get it? How can they do a better job with their stories of sustainability?

Created by: Marketing Degree

It’s Earth Day, And Your Mother Could Care Less.

Park — Mon, 20 Apr 2009 15:32:03 +0000

Yippee, it’s Earth Day. The annual celebration of the best of our intentions to help change the world and save our planet. And yet our ecosystem remains rather indifferent to our eco-affiliations, environmental causes and green agendas. In it’s brilliant simplicity, the planet responds to only one thing: ACTION.

Mother Nature Could Care Less…

…whether you’re Republican, Democratic, Green Party or Independent: Partisanship aside, the globe warms us all equally. Personally become more sustainable and worry about the party later.

…whether you’re a man or woman: C02 does not discriminate. Pay attention to your carbon footprint and learn how you can reduce it.

…whether you’re rich or poor, or somewhere in between: Maybe you can’t afford a hybrid car or solar for your home, but you certainly can’t afford to ignore the FREE and easy things you can do to help save the planet and your money; like turning down your thermostat, recycling, and re-purposing stuff.

…whether you’re young or old: Our lungs all work the same, and most of them are extremely efficient at sucking in air pollution. The clear solution is to simply drive less.

…whether you’re good looking or ugly: No one is immune to free radicals from environmental toxins that ravage our bodies. Detoxify your home with natural cleaners.

…whether you’re bright or dim: Switch to CFL light bulbs.

…whether you’re an environmentalist or redneck: When a species becomes extinct, we all lose. Support smart land management and care for the outdoors like it’s your indoors.

…whether you’re a shopaholic or miser: Non-sustainable products produced by carbon belching factories cost consumers much more than money, so vote with your wallet and buy green.

…whether or not you’re thirsty: When we run out of clean drinking water, we run out. So please use our water wisely, and you’ll conserve some cash while you’re at it.

…whether or not you’ve got a green thumb: Everyone pays the same market and environmental price for our produce. Plant an organic garden – weeds and all – and save money, the planet, and some sanity.

…whether you’re a titan of industry or child laborer: Inequality in the workplace threatens to dismantle the world economy. Ask for and buy fair trade when you can.

…whether you’re hungry or full: When we carelessly strip our lands of natural resources to feed our collective consumption, the table becomes bare for all.

…whether you’re an extrovert or a wallflower: The subtleties of our environment our immensely more powerful than the extremes or our beliefs. As Gandhi said, “Be the change you want to see in the world.”

…whether you’re a believer or an atheist: When it’s all said and done, we all compost equally – Ashes to ashes, dust to dust.

So today, celebrate Earth Day. Download this calendar of the 26 things you can do in less than five minutes each day to save the world. It won’t cost you a dime. You can use it during any month. You’ll probably save the planet, and a thousand bucks.

Need Your Help on the Shortest Green Marketing Survey Ever

Park — Sat, 17 Jan 2009 23:35:01 +0000

I have a survey that will literally take 10 seconds of your time. Which of the following words resonates the best with you relative to green/environmental marketing? Please take the short survey and I will share the findings in one week.

Green
Sustainability
Energy Efficiency
Eco-friendly
Environmentally conscious

Please share this survey with your Twitter followers by copying this line in your window. I greatly appreciate your help with my survey.

Green marketer curious as to which environmental/green words resonate most with you. Please take short survey: http://tinyurl.com/8u76xl

Youth Making Noise About Water Conservation

Park — Sat, 03 Jan 2009 11:00:16 +0000

This post originally appeared on the Water – Use It Wisely website blog.

Youth Noise, a social networking site for people under the age of 27 who like to connect based on deeper interests than Paris Hilton’s wardrobe and want to get engaged within a cause, just hosted it’s inaugural DROP Water Summit at Parsons New School for Design in New York. The November 15 summit convened youth environmentalists, social entrepreneurs, innovative leaders, and revolutionary thinkers to discuss water issues and develop projects around global water challenges. Check out the event photos