For 18 years, Park Howell has been the owner and chief storyteller of Park&Co, an advertising agency in Phoenix, AZ that exists to build movements that matter.
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Study Shows why CMO’s Need to Keep Engineers Out of Marketing Energy Efficiency and Conservation
"Green Gap Redux: Green Words Gone Wrong" EcoPinion Survey Points to Consumer Confusion and Value Gaps Connected to Conservation, Renewable Energy and Smart Grid The latest Ecopinion survey from EcoAlign reports that consumers are still confused by the words and terms used to describe, and the selling of, energy efficiency. The study found that consumers generally have positive associations with terms like "energy efficiency, "energy conservation" and "clean energy." However, consumer understanding for terms like "demand response" and "peak pricing" have ...