For 18 years, Park Howell has been the owner and chief storyteller of Park&Co, an advertising agency in Phoenix, AZ that exists to build movements that matter.
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Study Shows why CMO’s Need to Keep Engineers Out of Marketing Energy Efficiency and Conservation
"Green Gap Redux: Green Words Gone Wrong" EcoPinion Survey Points to Consumer Confusion and Value Gaps Connected to Conservation, Renewable Energy and Smart Grid The latest Ecopinion survey from EcoAlign reports that consumers are still confused by the words and terms used to describe, and the selling of, energy efficiency. The study found that consumers generally have positive associations with terms like "energy efficiency, "energy conservation" and "clean energy." However, consumer understanding for terms like "demand response" and "peak pricing" have ...
Vote for Your Favorite Green Website as We Count Down to Earth Day
To help promote Earth Day, April 22, I'm hosting a poll to see which of these sites on environmental sustainability is the most popular. Please explore them as you find more ways to green your thing, and then vote for your favorite. The poll will close on April 23. <a href ="http://answers.polldaddy.com/poll/1473541/" >Vote for Your Favorite Green Website</a> <br/> <span style="font-size:9px;" mce_style="font-size:9px;"> (<a href ="http://www.polldaddy.com"> Online surveys</a>)</span> CoolPeopleCare.org demonstrates easy ways you can save the world in five ...
26 Things You Can Do to Save the Planet Between Earth Hour and Earth Day.
I've taken the CoolPeopleCare.org's Earth Hour to Earth Day Challenge. Now I'm daring you to do the same. I'll even make it easy by recommending 26 different things you can do every day to help save the planet five-minutes at a time. It all begins on Earth Hour on March 28 at 8:30 pm and runs through Earth Day, April 22, 2009. You can start by signing up for Earth Hour to Earth Day Challenge on Twitter for your daily tip. ...
My 10 Favorite Ways to Save the World in Under Five Minutes
From the guys* who brought you the CoolPeopleCare.org site that makes sustainability easy, comes their first book "New Day Revolution, How to Save the World in 24 Hours." It's a fun, quick read. What I like most about it are the 100+ easy tips to living a greener, more stress free life. Do one thing a day and you can make a big difference over time. My Top 10 Favorite Tips: Wake up earlier: Since I wake up at 4:59 a.m. practically ...
Plug Out Boy Video: The Most Creative us of Post-it Notes for Energy Efficiency Ever
Last week I wrote about the wonderful environmental website DoTheGreenThing.com and just had to share this new video they emailed me this morning. Their environmental storytelling is second to none with its creative and resource-friendly execution. Check out this Plug Out Boy video. Bravo! Plug Out Boy feat. Green Monday from Green Thing on Vimeo. You can subscribe to DoTheGreenThing.com by clicking here: subscribe@dothegreenthing.com. Their emails are always fun, and the creative that comes with them is immensely inspirational.