ParkHowell.com » environmental advertising

Why are Luxury Brands Like Chanel and Versace Embracing Green Marketing? Do You Still Think it’s a Fad?

Park — Thu, 16 Jul 2009 13:45:50 +0000

Many of the world’s best-known luxury labels are starting to introduce eco-friendly products. They’re trumpeting their social responsibility and embracing Mother Nature in their advertising. To add kindling to their environmental fire is a recent study from Cone Consumer Environmental that found:

35 percent of Americans have higher interest in the environment today than they did one year ago;

35 percent of Americans have higher expectations for companies to make and sell environmentally responsible products and services during the economic downturn; and,

70 percent of Americans indicate that they are paying attention to what companies are doing with regard to the environment today, even if they cannot buy until the future.

How are you and your company’s product and services responding to the new green consumer aesthetic? Do you think it’s a fad that’s going to be fading, or are you prepared to dive into sustainability and the environment with your offering?

Read the entire story, “Luxury-Goods Makers Brandish Green Credentials” from the Wall Street Journal.

You Don’t Have To Be A Green Marketer To Green Your Marketing.

Park — Thu, 30 Apr 2009 21:15:34 +0000

“How To Reduce Your Carbon & Hype Footprints” Presentation Is Now Available On SlideShare

Click on Mr. Praying Mantis to download my green marketing presentation from SlideShare

Are you trying to get the attention of the Millennial generation (ages 13 – 29)? If so, did you know that 76% of this powerful market feels that it’s important or very important for brands to get involved in the green movement, according to a recent study by Generate Insight? What about other consumer segments, like the LOHAS, Naturalites and Drifters? What are their sensibilities and tendencies toward greening their lifestyles and the companies and products that help them do it?

Green Marketing: How To Reduce Your Carbon & Hype Footprints

View more PDF documents from Park Howell.

I just uploaded my iG.R.E.E.N. webinar presentation to SlideShare. You can download it to learn how to reduce your carbon & hype footprints for a greater engagement with these growing conusmer segments.

How To Create Brilliant Sustainable Creative with Limited Resources

Park — Wed, 14 Jan 2009 15:27:53 +0000

It doesn’t take a lot of financial and physical resources to do really brilliant creative work. “Green” creatives, advertisers and marketers need to learn this lesson sooner than later. For a bit of inspiration, I share with you this remarkable design competition that took place about this time last year at the Hirshorn Museum and Sculpture Garden in Washington D.C., where artists could only use a single sheet of white paper for their entry.

Be inspired by all of the entries on Flickr.

Do you have an example of brilliant “basal creative”: work that is so well conceived that it takes limited resources to communicate the big idea? Please share.