For 18 years, Park Howell has been the owner and chief storyteller of Park&Co, an advertising agency in Phoenix, AZ that exists to build movements that matter.
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Did Greenpeace’s Environmental Marketing on Mt. Rushmore Work, Or Did It Fall On Its Face?
Believe me, I'm a sucker for good old fashioned stunt marketing. So it's no wonder that Greenpeace caught my attention on Wednesday. They draped a 2,300 sq. ft. banner down the side of Lincoln's noggin on Mount Rushmore. According to the proudly arrested Matt Leonard on his blog, they... "...hung this banner on the opening day of the G8 meetings in Italy, and while the Senate looks to debate the Waxman-Markey bill - the first piece of comprehensive climate legislation in ...
The 12 faces of social media for sustainable green marketing
Here are just a dozen ways I use social media to create a brighter shade of green marketing. Fly-on-the-Wall: By searching appropriate keywords on Twitter, ("green advertising", sustainability, "environmental marketing") and then following the conversations, I can better understand the thinking and trends in the industry. I also capture quick links to relevant websites and articles, and learn what like-minded eco-conscious Tweeple are looking for. This way I know how and, more importantly, IF I can help. Plus, it helps me ...
Vote for Your Favorite Green Website as We Count Down to Earth Day
To help promote Earth Day, April 22, I'm hosting a poll to see which of these sites on environmental sustainability is the most popular. Please explore them as you find more ways to green your thing, and then vote for your favorite. The poll will close on April 23. <a href ="http://answers.polldaddy.com/poll/1473541/" >Vote for Your Favorite Green Website</a> <br/> <span style="font-size:9px;" mce_style="font-size:9px;"> (<a href ="http://www.polldaddy.com"> Online surveys</a>)</span> CoolPeopleCare.org demonstrates easy ways you can save the world in five ...
How to Save the World with Beer, Music and Other Great Media
Have you seen the work CoolPeopleCare.org have been doing on communicating simple things you can do in five minutes to make the planet healthier? I give them an A- for terrific green marketing & messaging (They'd have an A+ if they'd update their blog more often) Friends and co-founders, Sam Davidson and Stephen Moseley, created the site to educate on and demonstrate the myriad of little, easy things we can all do to make a big overall difference. And they've orchestrated ...
The BBC’s Ethical Man is Coming to America to Curb Global Warming, and He Needs Your Help!
The BBC asked its correspondent Justin Rowlatt, "Ethical Man," to make his family as carbon neutral as possible for one year. In the process, the now green Rowlatts offset nearly 20 percent of their carbon producing ways. The idea of the project was to see what we can all do as individuals to curb greenhouse gas emissions and curb global warming. Rowlatt and his wife say that it was an astonishingly small amount of carbon, about two tons, for the sacrifices ...