For 18 years, Park Howell has been the owner and chief storyteller of Park&Co, an advertising agency in Phoenix, AZ that exists to build movements that matter.
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How to Save the World with Beer, Music and Other Great Media
Have you seen the work CoolPeopleCare.org have been doing on communicating simple things you can do in five minutes to make the planet healthier? I give them an A- for terrific green marketing & messaging (They'd have an A+ if they'd update their blog more often) Friends and co-founders, Sam Davidson and Stephen Moseley, created the site to educate on and demonstrate the myriad of little, easy things we can all do to make a big overall difference. And they've orchestrated ...
The Importance of Triggers in Your Green Marketing
This post originally appeared on the the Water - Use It Wisely blog. Let's face it, none of us in conservation has the marketing budget of Budweiser. Sure, beer is more fun than water. But if you had your druthers on a desert island, which would you choose for survival? Most of us would presumably choose water, unless of course you're not long for this world and you want to go out like Homer Simpson. In the "highly romantic," and mostly underfunded, ...