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	<title>ParkHowell.com &#187; environmental stewardship</title>
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	<description>Green marketing, sustainability, and how to tell better brand stories</description>
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		<title>MBAs With a Conscience: The Top 10 Green Business Schools</title>
		<link>http://parkhowell.com/green-advertising-and-marketing/mbas-with-a-conscience-the-top-10-green-business-schools</link>
		<comments>http://parkhowell.com/green-advertising-and-marketing/mbas-with-a-conscience-the-top-10-green-business-schools#comments</comments>
		<pubDate>Thu, 25 Jun 2009 19:57:45 +0000</pubDate>
		<dc:creator>Park</dc:creator>
				<category><![CDATA[Green Marketing]]></category>
		<category><![CDATA[Green Social Media]]></category>
		<category><![CDATA[Sustainable Marketing]]></category>
		<category><![CDATA[Beyond Grey Pinstripes]]></category>
		<category><![CDATA[environmental stewardship]]></category>
		<category><![CDATA[Green studies]]></category>
		<category><![CDATA[social stewardship]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[The Aspen Institute]]></category>
		<category><![CDATA[Top 10 Green MBA Programs]]></category>

		<guid isPermaLink="false">http://parkhowell.com/?p=5160</guid>
		<description><![CDATA[Tamseel emailed me out of the blue last week from India.  Don&#8217;t know him, but he had a question for me: &#8220;I wanted to know if any MBA schools offer green marketing courses and if so which one do you think would be the best one?&#8221; &#8220;Wow, that&#8217;s a pretty heavy question from a total [...]]]></description>
			<content:encoded><![CDATA[<p>Tamseel emailed me out of the blue last week from India.  Don&#8217;t know him, but he had a question for me: <em>&#8220;I wanted to know if any MBA schools offer green marketing courses and if so which one do you think would be the best one?&#8221;</em></p>
<p>&#8220;Wow, that&#8217;s a pretty heavy question from a total stranger,&#8221; I thought. &#8220;Where do I turn?&#8221;</p>
<p>So I sent a request out to Twitterland, and <a href="http://twitter.com/mkaPR">@mkaPR</a> was quick with an answer.  Melissa directed me to <a href="http://www.beyondgreypinstripes.org/index.cfm">Beyond Grey Pinstripes</a>, which produces a biennial survey that spotlights innovative full-time MBA programs that integrate issues of social and environmental stewardship into curricula and research.  She ought to know, I figured, since Melissa is the Director of P.R. at the Wisconsin School of Business at University of Wisconsin &#8211; Madison (I participated in their MBA&#8217;s <a href="http://parkhowell.com/green-advertising-and-marketing/the-dozen-faces-of-social-media-for-green-marketers-and-sustainability">tweet-up</a> on the environment and social media a few months back).<strong><a href="http://parkhowell.com/wp-content/uploads/2009/06/picture-11.png"><img class="size-full wp-image-5176 alignright" title="picture-11" src="http://parkhowell.com/wp-content/uploads/2009/06/picture-11.png" alt="picture-11" width="278" height="265" /></a></strong></p>
<p>Pinstripes&#8217; 2009/2010 survey is due out in the fall.  But their &#8217;07/&#8217;08 survey is a great resource for anyone considering a higher green education. The study measures four main areas: Student opportunity, student exposure, course content and faculty research. You can download the three-page study here. <a href="http://parkhowell.com/wp-content/uploads/2009/06/bgp_2007_20081.pdf">Study PDF</a></p>
<p><strong>Top 10 Green MBA Programs in America<br />
</strong></p>
<ol>
<li><a href="http://www.beyondgreypinstripes.org/rankings/school.cfm?cid=320">Stanford University</a></li>
<li><a href="http://www.beyondgreypinstripes.org/rankings/school.cfm?cid=358">The University of Michigan</a></li>
<li><a href="http://www.beyondgreypinstripes.org/rankings/school.cfm?cid=421">University of California, Berkeley</a></li>
<li><a href="http://www.beyondgreypinstripes.org/rankings/school.cfm?cid=486">University of Notre Dame</a></li>
<li><a href="http://www.beyondgreypinstripes.org/rankings/school.cfm?cid=76">Columbia University</a></li>
<li><a href="http://www.beyondgreypinstripes.org/rankings/school.cfm?cid=80">Cornell University</a></li>
<li><a href="http://www.beyondgreypinstripes.org/rankings/school.cfm?cid=91">Duquesne University</a></li>
<li><a href="http://www.beyondgreypinstripes.org/rankings/school.cfm?cid=572">Yale University</a></li>
<li><a href="http://www.beyondgreypinstripes.org/rankings/school.cfm?cid=240">New York University</a></li>
<li><a href="http://www.beyondgreypinstripes.org/rankings/school.cfm?cid=364">The University of North Carolina at Chapel Hill</a></li>
</ol>
<p>Click here to see the <a href="http://www.beyondgreypinstripes.org/rankings/index.cfm">&#8220;Global 100&#8243;</a> schools.</p>
<p>Beyond Grey Pinstripes is a program directed by <a href="http://www.aspencbe.org/">The Aspen Institute Center for Business Education</a>, which encourages future business leaders to innovate at the intersection of corporate profits and social impacts.  The goals of Beyond Grey Pinstripes are:</p>
<ol type="1">
<li><strong>Promote and celebrate innovation</strong> in business education.  <strong><a href="http://www.beyondgreypinstripes.org/rankings/index.cfm">The School Rankings</a></strong> call attention to places that do this work well.</li>
<li><strong>Inform Prospective students</strong> about environmental and social impact management programs.</li>
<li><strong>Raise the bar by challenging business schools</strong> to incorporate social and environmental impact management topics into their curricula.</li>
<li><strong>Inform corporate recruiters</strong> of business schools that are providing training in social and environmental skills as part of business decision making.</li>
<li><strong>Disseminate best practices in teaching, research, and extracurricular activities.</strong> The <strong><a href="http://www.beyondgreypinstripes.org/search/search_coursework.cfm">Search</a></strong> function on the website provides access to detailed information-often including syllabi-on thousands of courses, journal articles, and more.</li>
<li><strong>Facilitate Conversation –</strong> Real change only comes after students, faculty, administrators and business leaders begin to discuss these issues.</li>
</ol>
<p>Tamseel greatly appreciated the fast turn around on his request, which made me look really, really smart.  Thanks Melissa! (I guess now he knows who is really the bright one.)</p>
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		<title>It&#8217;s Earth Day, And Your Mother Could Care Less.</title>
		<link>http://parkhowell.com/green-advertising-and-marketing/its-earth-day-and-your-mother-could-care-less</link>
		<comments>http://parkhowell.com/green-advertising-and-marketing/its-earth-day-and-your-mother-could-care-less#comments</comments>
		<pubDate>Mon, 20 Apr 2009 15:32:03 +0000</pubDate>
		<dc:creator>Park</dc:creator>
				<category><![CDATA[Consuming Green Stuff]]></category>
		<category><![CDATA[Happy H Wisdom]]></category>
		<category><![CDATA[Sustainable Marketing]]></category>
		<category><![CDATA[Earth Day]]></category>
		<category><![CDATA[eco-friendly]]></category>
		<category><![CDATA[environmental stewardship]]></category>
		<category><![CDATA[green]]></category>
		<category><![CDATA[sustainability]]></category>

		<guid isPermaLink="false">http://parkhowell.com/?p=3439</guid>
		<description><![CDATA[Yippee, it&#8217;s Earth Day. The annual celebration of the best of our intentions to help change the world and save our planet.  And yet our ecosystem remains rather indifferent to our eco-affiliations, environmental causes and green agendas.  In it&#8217;s brilliant simplicity, the planet responds to only one thing: ACTION. Mother Nature Could Care Less&#8230; &#8230;whether [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://parkhowell.com/wp-content/uploads/2009/04/image016.jpg"><img class="alignleft size-full wp-image-3450" title="image016" src="http://parkhowell.com/wp-content/uploads/2009/04/image016.jpg" alt="image016" width="512" height="382" /></a>Yippee, it&#8217;s Earth Day. The annual celebration of the best of our intentions to help change the world and save our planet.  And yet our ecosystem remains rather indifferent to our eco-affiliations, environmental causes and green agendas.  In it&#8217;s brilliant simplicity, the planet responds to only one thing: ACTION.</p>
<p><strong>Mother Nature Could Care Less&#8230;</strong></p>
<blockquote><p><strong>&#8230;whether you&#8217;re Republican, Democratic, Green Party or Independent:</strong> Partisanship aside, the globe warms us all equally. Personally become more sustainable and worry about the party later.</p>
<p><strong>&#8230;whether you&#8217;re a man or woman:</strong> C02 does not discriminate. Pay attention to your carbon footprint and learn how you can reduce it.</p>
<p><strong>&#8230;whether you&#8217;re rich or poor, or somewhere in between:</strong> Maybe you can&#8217;t afford a hybrid car or solar for your home, but you certainly can&#8217;t afford to ignore the FREE and easy things you can do to help save the planet and your money; like turning down your thermostat, recycling, and re-purposing stuff.</p>
<p><strong>&#8230;whether you&#8217;re young or old:</strong> Our lungs all work the same,  and most of them are extremely efficient at sucking in air pollution.  The clear solution is to simply drive less.</p>
<p><strong>&#8230;whether you&#8217;re good looking or ugly:</strong> No one is immune to free radicals from environmental toxins that ravage our bodies. Detoxify your home with natural cleaners.</p>
<p><strong>&#8230;whether you&#8217;re bright or dim:</strong> Switch to CFL light bulbs.</p>
<p><strong>&#8230;whether you&#8217;re an environmentalist or redneck:</strong> When a species becomes extinct, we all lose. Support smart land management and care for the outdoors like it&#8217;s your indoors.</p>
<p><strong>&#8230;whether you&#8217;re a shopaholic or miser:</strong> Non-sustainable products produced by carbon belching factories cost consumers much more than money, so vote with your wallet and buy green.</p>
<p><strong>&#8230;whether or not you&#8217;re thirsty:</strong> When we run out of clean drinking water, we run out. So please use our water wisely, and you&#8217;ll conserve some cash while you&#8217;re at it.</p>
<p><strong>&#8230;whether or not you&#8217;ve got a green thumb:</strong> Everyone pays the same market and environmental price for our produce. Plant an organic garden – weeds and all – and save money, the planet, and some sanity.</p>
<p><strong>&#8230;whether you&#8217;re a titan of industry or child laborer: </strong>Inequality in the workplace threatens to dismantle the world economy. Ask for and buy fair trade when you can.</p>
<p><strong>&#8230;whether you&#8217;re hungry or full:</strong> When we carelessly strip our lands of natural resources to feed our collective consumption, the table becomes bare for all.</p>
<p><strong>&#8230;whether you&#8217;re an extrovert or a wallflower: </strong>The subtleties of our environment our immensely more powerful than the extremes or our beliefs. As Gandhi said, &#8220;Be the change you want to see in the world.&#8221;</p>
<p><strong>&#8230;whether you&#8217;re a believer or an atheist:</strong> When it&#8217;s all said and done, we all compost equally – Ashes to ashes, dust to dust.</p></blockquote>
<p>So today, celebrate Earth Day.  <a href="http://parkhowell.com/uncategorized/download-your-earth-hour-to-earth-day-challenge-calendar-and-start-saving-the-planet-5-minutes-at-a-time">Download this calendar</a> of the 26 things you can do in less than five minutes each day to save the world. It won&#8217;t cost you a dime. You can use it during any month. You&#8217;ll probably save the planet, and a thousand bucks.</p>
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