ParkHowell.com » Ernest Shakleton http://parkhowell.com Green marketing, sustainability, and how to tell better brand stories Mon, 21 May 2012 17:20:45 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Why Shackleton’s “Help Wanted” Ad from 1912 is More Relevant Today than Ever http://parkhowell.com/green-advertising-and-marketing/why-shakletons-help-wanted-ad-from-1912-is-more-relevant-today-than-ever http://parkhowell.com/green-advertising-and-marketing/why-shakletons-help-wanted-ad-from-1912-is-more-relevant-today-than-ever#comments Fri, 04 Dec 2009 17:40:59 +0000 Park http://parkhowell.com/?p=8319 Shackadvert2Have you ever read the book or seen the documentary, “The Endurance”? It’s about the most unbelievable, ill-fated expedition that stranded 28 men in Antarctic for nearly two years.

Above is the “Help Wanted” ad that Shackleton ran when assembling his crew.  Astonishingly, it generated over 5,000 responses.

Checkout “The Endurance” if:

  1. You’re looking for inspiration for your own 2010 expedition into the cold, dark climes of this economy
  2. You’re curious how optimism can buoy leadership skills
  3. You’d like to assemble a crew that can weather anything
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