For 18 years, Park Howell has been the owner and chief storyteller of Park&Co, an advertising agency in Phoenix, AZ that exists to build movements that matter.
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Teaching a fly fishing guide from Lee’s Ferry how to fish with social media
"Oh no," you're thinking. "Not another 'how to' social media training from a social media 'expert.'" You're right on both accounts. I'm no self-proclaimed social media guru, and this isn't your typical social media primer. This is about fishing for customers and trout, and it is in answer to a question from our fly fishing guide, Jared Nelson. "How do I get more business?" Just like my son and I are to fly fishing, Jared is a fingerling to marketing. He guided us over the ...