Tag Archives: Focus on Customer Success



“If I were a green marketer, I would…”

My pal, Margie Albert over at Focus on Customer Success, asked a great question on her blog this morning. She asked, "If I were an advertiser, I would..." Here's my answer. What's yours?   If I were an advertiser or green marketer today, I'd fight the urge to think that social media is a silver bullet. It's not, it's a tactic. I'd seriously question all of the "new media" pundits who bash broadcast advertising. If you can afford TV and radio, they remain among the ...