"Stop Global Whining"
Stan and I were driving out to see our clean tech client, Global Water, yesterday when we pulled up behind this car with this sign taped in its back window:
“Stop Global Whining”
I had to laugh. The car was right. I think what the Average American gets sick and tired of is all of the whining about the environment and global warming.
And I’m not just whining about the whiners.
Green marketers and sustainability officers need to be sharing stories about their people, products, companies and causes that are actually DOING something about the environment.
Sustainable Companies & Green Marketing Leading by Example
Then, this morning, as I was urging our 16-year-old and his friend Chandler out the door and to school, this spot for SunChips came on the boob tube (My Dad’s term for TV).
Frito Lay is doing a remarkable job with its sustainability, especially with its SunChips product line, featuring the first compostable chip bag. They’ve also done a beautiful job with this spot; no whining, just winning green marketing through compelling, sustainable storytelling.
It not only promotes the environmentally-friendly merits of the chip, but it encourages all of us to get involved to keep our planet habitable.
Do you have an example of other companies leading in sustainability and green marketing by telling their story well? Or, if it’s more fun to point out the whiners, send them our way.
Cheers!
