
This annual showcase of the city’s most creative advertising left everyone here at Park&Co raising a glass to thank everybody for the love they showed our nonprofit work.
The event, held at The Duce, an industrial open space in downtown Phoenix, recognized the blood, sweat, and tears we put into our award-winning pieces for Girl Scouts, Goodwill of Central Arizona, and the Bruce T. Halle Family Foundation. Here’s a closer look at the work itself and how it’s meant to help these organizations accomplish their main mission: Doing good within the community.
The first honor bestowed upon us was a Silver ADDY for our “It’s a Girl’s World” brochure for Girl Scouts-Arizona Cactus-Pine Council. This colorful piece of collateral designed around this unique rallying cry uses photos of girls full of potential, along with fun illustrations to depict these kids’ place in the world. Not really where they currently reside, but the beautiful places they, and all of us, could very well be headed, thanks to Girl Scouts.
Our “An Ill-Fitting Halloween” TV commercial for Goodwill of Central Arizona secured our second Silver ADDY of the night. With October as the most important month of the year in the thrift agency, Goodwill wanted us to position their stores as “the place” to shop for all your Halloween costume needs. So we did just that, thanks to a man in a chicken suit. In the end, the purchases this commercial generated didn’t just mean a happy Halloween for the shopper. They meant funds Goodwill could use to help overcome Arizona’s scary unemployment rate.
The last award we received was yet another Silver ADDY, this time, for the Bruce T. Halle Family Foundation. Our “Don’t Look Away” postcard series was created to encourage people not to turn their back on those in need. Each card features someone who’s overcome obstacles to make something of themselves, and each holder of the card is asked to pass it along to generate awareness for those facing similar plights. The end objective for the foundation is to get individuals within various enterprises and agencies to recognize the problems presented on the postcards. Then, work together to provide the assistance needed, which will eventually help us all.
Although these awards were greatly appreciated, at the end of the day, we at Park&Co don’t really judge our success by the chunks of metal in our trophy case. We measure our accomplishments by the glimmers of hope we instill in people’s lives.
This may all sound pretty sappy, but hey, what can we say. We’re still celebrating.
Cheers!











