For 18 years, Park Howell has been the owner and chief storyteller of Park&Co, an advertising agency in Phoenix, AZ that exists to build movements that matter.
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How Did the Holidays Effect Traffic to Your Green Website?
I was just looking at Google Analytics on our Water - Use It Wisely conservation site and saw how dramatically traffic dropped off over the Holidays. We typically have between 800 to 1,000 vistors per-day, and yet could only manage a few hundred in the latter part of December. How did the Holidays effect traffic to your green products/services or environmental cause website? I'd be particularly interesting to see which category of site swelled with traffic and which suffered? How would ...