For 18 years, Park Howell has been the owner and chief storyteller of Park&Co, an advertising agency in Phoenix, AZ that exists to build movements that matter.
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Dell’s empowering approach to sustainability: Twitter Q&A with its Director of Global Sustainability Operations
Dell started making its enormous impact on the tech world in 1984 when Michael Dell sold his first computer from his dorm room at the University of Texas at Austin. Now the company is making a significant impact on the planet by empower people and enterprises to do more. Dell is routinely at or near the top of the list for the "greenest" companies on several studies including this one from Greenpeace. I had the opportunity today to host a Twitter Q&A (Has ...
Save water in the most peculiar way
World Water Day always brings out the innovative best in all of us, no matter how peculiar. There's a new app that'll help you pass gas in private, AND save water: two laudable efforts. With a swipe of your finger it plays back the flatulence-dampening sound of a shower without actually running one, so you can do your thing without the resounding ring. And, it shows you how much water you save in the process. "Silly, useless app," you say? The new ...
High school senior combatting styrofoam lunch trays poses insightful questions about green marketing
I just received four incredibly thoughtful questions on green marketing from Audrey, a senior at Hammond High School in Howard County, Maryland. From her note: "Last year, I participated in the prerequisite class for Intern/Mentor, Independent Research, and researched the effects of Styrofoam on the environment and am currently still working to rid my school system of the Styrofoam lunch trays. I have decided this year to study green marketing and how marketers reach the maximum number of consumers. I want ...
Success at being “green” starts with consumer convenience
Why do you think people donate their stuff to Goodwill, the ultimate green recycling operation? Is it because Goodwill's workforce development programs are a great cause, and they know that the sale of their used items will help put people back to work? Or perhaps it's because they know their used clothing and household items will help families that are less fortunate, especially in this rough economy? Or by donating to Goodwill do they feel they are doing their part to ...
Is Online Shopping Better for the Environment than Store Shopping? 35% of Americans Think So.
Is environmental responsibility beginning to trump convenience, product selection and price as a reason to shop online? Shop.org recently published a survey that said 35% of respondents believed that online shopping is better for the environment than store shopping. Wait, it gets even better for online stores. 60% of those who believe they are being greener by shopping online plan to shop more often on the web versus traveling to a store. Other notable stats from the emarketer.com article include: The Green ...