For 18 years, Park Howell has been the owner and chief storyteller of Park&Co, an advertising agency in Phoenix, AZ that exists to build movements that matter.
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How Tom’s of Maine Can Flex its Green Leadership Through Social Media
I'm guessing Tom's of Maine has a world-wide cathedral of evangelists (at least in North America, Ireland and the UK). That's why I'm curious about their lack of a social media footprint? You can "join their community" by signing up for a newsletter; but an enewsletter does not a community make. It's sort of like the mud room adjacent to an enormous clubhouse. "Come on in, hand me your coat, take your shoes off, and sit out here while we party ...