Tag Archives: Green Marketing


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Infographic: Storytelling vs Corporate Speak

It's not rocket science. It's brain science. Storytelling is how we're hardwired to understand the world. And anyone can tell compelling stories. So turn your jargon into journeys, your info lists into lore, and your stats into stories. Here's a great infographic from the Hoffman Agency to illustrate the difference between data and drama. The Hoffman Agency is a public relations firm that emphasizes storytelling in business communication.

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Cartman’s storytelling secret that every CMO should steal

I teach nonfiction storytelling in workshops around the country and in the new Executive Master's for Sustainability Leadership program at Arizona State University, and the impact these newly story-empowered executives have when they use narrative to communicate data is profound. But my students' greatest obstacle is often where to start in the story process. Therefore, I have them begin with the And, But and Therefore (ABT) method: a simple formula that I call the DNA of all stories. Harvard Ph.D.-turned-USC film ...

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Survival of the fittest storyteller: How stories insure our sustainability

What is the primary function of our brain? Survival. The oldest portion of our noggin – the brain stem – is our “Reptilian Brain.” It triggers our most basal instincts of fight or flight. Survival! Our inner brains began to evolve about 300 to 400 million years ago. We call this our limbic brain, which primarily handles emotion and memory. It’s easiest to remember the limbic brain’s function by the four “F’s” of SURVIVAL: Feeding, fighting, fleeing and fornication (Sexual reproduction). Emotions, one might argue, is what ...

Didn’t the ancient Greeks warn us about posting selfies?

We tell each other stories for no other reason than to make sense out of the chaos of being alive. And we, of course, love to be at the center of the stories we tell. Just look at the social phenomena of the "selfie," those self-taken pics that populate Facebook and Instagram like Chickenpox on a toddler. I'm in the throes of finalizing my new book on brand storytelling called, Story Built: How to Craft Spellbinding Brand Stories to Create Epic Customer ...

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Future sustainability leaders to nurture their inner storyteller

(The following article originally ran in Sustainable Brands news)  Park Howell, president of Phoenix-based brand strategy and marketing firm Park&Co, also heads the Communications thread of the Arizona State University School of Sustainability’s Executive Master’s for Sustainability Leadership (EMSL) program. Under Howell’s direction, the program replaces communications theory with “communications commandos.” We spoke with Howell about tapping into our innate storytelling instinct and how the Story Cycle can be utilized by brands in their marketing efforts and by sustainability executives to enact change within their ...