For 18 years, Park Howell has been the owner and chief storyteller of Park&Co, an advertising agency in Phoenix, AZ that exists to build movements that matter.
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Focusing on one pain while ignoring another is not sustainability
Know the feeling?
Survival of the fittest storyteller: How stories insure our sustainability
What is the primary function of our brain? Survival. The oldest portion of our noggin – the brain stem – is our “Reptilian Brain.” It triggers our most basal instincts of fight or flight. Survival! Our inner brains began to evolve about 300 to 400 million years ago. We call this our limbic brain, which primarily handles emotion and memory. It’s easiest to remember the limbic brain’s function by the four “F’s” of SURVIVAL: feeding, fighting, fleeing and fornication (Sexual reproduction). Emotions, one might argue, is what ...
Is small the new big? Triodos Bank thinks so with its brand of conscious capitalism
I received an email yesterday morning that began with an apology. "Happy New Year," the director of business development for a Scottsdale, Az investment bank, opened. "I apologize for the informal means of communication, but thought I'd reach out to you." He went on to blah, blah, blah about the guidance they offer in capital raises, debt/equity financing, recaps and M & As. He inadvertently commoditized his service by failing to cajole me with a good story. About how their company can ...
Green is dead: How to stop selling sustainability like it’s a pair of sneakers
If you have the word green in your name, do whatever it takes to remove it. Unless you're Greenpeace, of course. They've got the cajones to back it up. Listen to internet radio with Your3BL on Blog Talk Radio Derrick Mains invited me on his his Triple Bottom Line radio show today, and we had a gas (Not the carbon kind) exploring ways to tell your organization's story around its sustainability. Green marketing and selling your sustainability initiatives like a glossy consumer ...
How plastic bags are holding me in contempt AND suffocating the planet
I'm living proof that sustainability – or being "green" – is first about convenience before saving the planet. I have put my cloth grocery bags aside so many times like so many good intentions. I'm embarrassed to admit that I often find myself at the checkout counter without my sustainable totes: laying limp once again in my trunk. Do I dash back out to the car to snag them? No. Too much effort. I do, however, wave a dismissive hand at ...