Are you practicing creative destruction as a green marketer?
If you’re following the Stop Online Piracy Act (SOPA) hearings, you’ll find that this digital land grab by the government follows “The Cycle,” the same rise, capture and fall of every…
How not to make your green marketing a joke
I’ve been getting in trouble lately from the green marketing community. They think my “Got Green? and 10 Other Brand Curdling Cliches of Green Marketing” presentation is making fun of…
Green marketing and the five steps to a more sustainable brand
I recently wrote a post about Coal Burger and its ironic and unfortunate brand positioning of being a “Green” burger joint. They are good people that own and run the…
5 steps to positive behavior change every chief sustainability officer and green marketer should know
Successful marketers focus on amplifying consumer behavior. Come in today. 30% off, this weekend only. Buy one get one free. Green marketers, on the other hand, are typically about changing…
New ecodriving program saves fuel, money and emissions for more sustainable fleets
You won’t find a leaf on the logo. There are no green lawns, blue skies, puffy white clouds or bunny rabbits on the website. All you’re greeted with is the steely…
Don’t Kill Your Green Marketing with These Clichés
The 18 Symptoms of “Gang Green” in your Green Marketing If you’re a green marketer or chief sustainability officer, and you answer “yes” to three or more of the following…
“Got green?” and 10 other brand-curdling clichés to avoid in your green marketing
I have a love/hate relationship with the “got milk?” campaign. The campaign itself is brilliant branding and marketing. It’s become an iconic movement around a basic product. As an advertiser,…
Are you following the new rules of green marketing?
She corrected me immediately. I said that the word “Green” was losing its voracity in green marketing. Jacquelyn Ottman, author of the new book, “The New Rules of Green Marketing,”…
Advertising innovation begins with being “Ingeniously disruptive”
“What does innovation in your industry mean to you?” was the question the video producer threw at me. Tough call. Being in the advertising business – the world of “creativity…
A sustainable marketer is always a student
I’ve been quiet on my blog the past several days due to chaperoning 50 DECA students from Camelback High School around Manhattan. A giant shout out to Linda Shaub, Ryan…
