For 18 years, Park Howell has been the owner and chief storyteller of Park&Co, an advertising agency in Phoenix, AZ that exists to build movements that matter.
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From Cow Fart Carbon Footprints, to the Gorgeously Green Survival Guide, Plus 14 Other Green iPhone Apps
Someone just asked me if I was going to race over and buy the new iPhone 3G S today. I said, "No, not until I drive off with my current iPhone on the roof of my car...again." But I still have to celebrate Apple's relentless pursuit of excellence and mark today's launch with an exploration of perhaps iPhone's most intriguing innovations: "Green apps." From the silly, to the almost useful; here's what I found. Green Light $0.99 There are plenty of flashlight apps out ...
Vote for Your Favorite Green Website as We Count Down to Earth Day
To help promote Earth Day, April 22, I'm hosting a poll to see which of these sites on environmental sustainability is the most popular. Please explore them as you find more ways to green your thing, and then vote for your favorite. The poll will close on April 23. <a href ="http://answers.polldaddy.com/poll/1473541/" >Vote for Your Favorite Green Website</a> <br/> <span style="font-size:9px;" mce_style="font-size:9px;"> (<a href ="http://www.polldaddy.com"> Online surveys</a>)</span> CoolPeopleCare.org demonstrates easy ways you can save the world in five ...
Plug Out Boy Video: The Most Creative us of Post-it Notes for Energy Efficiency Ever
Last week I wrote about the wonderful environmental website DoTheGreenThing.com and just had to share this new video they emailed me this morning. Their environmental storytelling is second to none with its creative and resource-friendly execution. Check out this Plug Out Boy video. Bravo! Plug Out Boy feat. Green Monday from Green Thing on Vimeo. You can subscribe to DoTheGreenThing.com by clicking here: subscribe@dothegreenthing.com. Their emails are always fun, and the creative that comes with them is immensely inspirational.
Top 10 Green Stories from Time Magazine
Time Magazine's latest issue covers the top 10 green stories of 2008, headlined by the Obama election. Here are the rest. 2. Congress Passes Renewable Energy Credits Federal tax credits for the solar and wind industries are set to expire at the end of '08. Gasp! 3. Offshore Drilling Debate "Drill, baby, drill." Are coastal waters safe now that the democrats are in office and gas prices have plummeted? 4. Failure of Warner-Lieberman The first national carbon cap-and-trade legislation gets whacked in Congress. 5. New Rules Put a ...
How Denver Water Made Conservation Cool
It's difficult to make water conservation romantic, or exciting, or fun, or engaging, especially when you're competing for mindshare with cool consumer product advertising like beer (are you starting to detect a theme in my posts), Wii, and the Victoria's Secret Christmas offering. Denver Water and it's "Use Only What You Need" conservation campaign is truly exceptional environmental marketing. They've put the orange in green. Their campaign theme is reflected in all aspects of the work, right down to the website ...